Summary
The Hokkaido Tourism Organization has released the finalized FY2024 economic impact figures for the prefecture's tourism industry, reflecting confirmed visitor arrival data.
The Hokkaido Tourism Organization published the finalized version of its FY2024 study on visitor satisfaction and the economic impact of the prefecture’s tourism industry on November 17, 2025. The report reflects the confirmed FY2024 tourism arrival figures for Hokkaido released earlier by the prefectural government.
What happened
The organization conducts an annual study measuring how satisfied visitors are with destinations across Hokkaido and how much spending, employment and value-added output tourism generates for the prefecture. A provisional version was issued in June 2025, and the finalized results were released in November 2025 after the confirmed visitor-arrival totals for FY2024 became available.
Why it matters
Tourism has become one of the pillars of Hokkaido’s regional economy. The annual impact study is the primary data source used by prefectural authorities, industry associations and researchers to plan promotion strategies and evaluate the return on public investment in tourism.
Key details
- Coverage: Fiscal year 2024 (April 2024 to March 2025).
- Version: Finalized results, incorporating the confirmed FY2024 Hokkaido tourism arrival statistics.
- Scope: Visitor satisfaction survey plus economic impact of Hokkaido’s tourism industry.
- Publisher: Hokkaido Tourism Organization.
For international readers
Business travellers, investors and researchers monitoring Hokkaido’s tourism industry can refer to the report for confirmed FY2024 data, which is the most recent full-year figure available. Detailed tables and methodology are provided in the source document, currently offered in Japanese.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 令和6年度道内観光産業による経済効果【確定版】のご報告 |
| Original Published | 2025-11-17 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
元記事本文には確定値の総額数値が抜粋されていないため、公開前に添付資料PDFの確定数字（総消費額、雇用効果、付加価値額）を必ず本文に反映してください。