Summary
The Hokkaido Tourism Organization is running a Shiribeshi wine training tour for accommodation and restaurant operators to promote regional visitation.
The Hokkaido Tourism Organization announced on October 3, 2025 a training tour focused on Shiribeshi wine, aimed at operators of accommodations and restaurants across Hokkaido. The initiative is designed to strengthen destination marketing by equipping hospitality staff with practical knowledge of the region’s wine production.
What happened
The organization invited hospitality operators to apply for on-site training that introduces the vineyards, producers and characteristics of Shiribeshi wines. Reporters were also invited to cover the tour so that the results can be shared more widely with domestic and international audiences.
Why it matters
The Shiribeshi region, west of Sapporo, has become one of Japan’s fastest-growing wine areas, with a cluster of small wineries around Niki, Yoichi and neighbouring towns. Building direct relationships between accommodations, restaurants and local wineries can increase the visibility of the region’s wines and encourage longer stays for food and drink travellers.
Key details
- Program: Shiribeshi wine training tour for accommodation and restaurant operators.
- Announcement date: October 3, 2025.
- Materials: Full release and recruitment flyer available as PDF attachments from the source page.
- Organizer: Hokkaido Tourism Organization.
For international readers
The program is intended for domestic hospitality operators, but its outcomes are relevant to inbound tourism. Visitors interested in Hokkaido wine tourism should watch for updated recommendations from participating hotels and restaurants, and can contact the organization for the current Shiribeshi wine map.
Source: Hokkaido Tourism Organization announcement. Release: Program details (PDF).
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 後志ワインで誘客促進！宿泊・飲食店対象の研修ツアーを実施、報道関係者様の取材を募集 |
| Original Published | 2025-10-03 |
| Region | Shiribeshi |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
元発表は募集チラシPDFに詳細（開催日、対象、定員、応募条件）が記載されています。公開前に添付PDFの日程・参加費・締切を本文へ反映してください。