Summary
The Hokkaido Tourism Organization released Hokkaido Tourism Learning Materials, a digital book aimed at elementary school students, to teach the value of tourism and hospitality.
The Hokkaido Tourism Organization published a digital book called Hokkaido Tourism Learning Materials on March 14, 2025. The materials introduce elementary school students in Hokkaido to the value of tourism and to the hospitality mindset that shapes visitor experiences in the prefecture.
What happened
The organization created the digital book to raise awareness among the next generation about tourism’s importance to regional communities and to build a shared understanding of the omotenashi (hospitality) mindset. The book is available as a downloadable resource for teachers and schools across Hokkaido.
Why it matters
Hokkaido tourism is one of the prefecture’s largest industries, but its long-term sustainability depends on continued community support. By introducing tourism concepts in classrooms, the initiative aims to build durable local awareness and to give young residents an early sense of how their communities benefit from and shape visitor experiences.
Key details
- Release date: March 14, 2025.
- Format: Digital book for elementary school use in Hokkaido.
- Themes: The value of tourism to communities and the meaning of omotenashi hospitality.
- Publisher: Hokkaido Tourism Organization.
For international readers
Foreign tourism boards and educators studying how destinations build community awareness may find the initiative useful as a case study. The book is currently offered in Japanese, and interested parties can request access through the Hokkaido Tourism Organization.
Source: Hokkaido Tourism Organization announcement. Details: About the digital tourism learning material (PDF).
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 北海道や地域の魅力と観光の重要性を知り、おもてなしの心を学ぶ ～北海道内の小学生向けデジタルブック教材～ 「北海道観光学習教材」を公開 |
| Original Published | 2025-03-14 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
教材の対象学年、収録内容の目次、配布方法（学校向けかオープンアクセスか）が原文本文で明確でないため、公開前に添付PDFを確認して詳細を追記してください。