Summary
The Hokkaido Tourism Organization held an online results session for its FY2024 Hands-On Regional Tourism Strengthening Program on March 17, 2025, showcasing 43 community projects.
The Hokkaido Tourism Organization held an online results session for its FY2024 Hands-On Regional Tourism Strengthening Program on March 17, 2025, sharing outcomes from 43 community-led projects. Best-of-category, excellence and special awards were selected in advance and presented as case studies on the day.
What happened
The session ran from 10:00 to 15:50 on Zoom and was open to project participants, municipal governments, tourism associations, DMOs, tourism operators and media interested in Hokkaido destination management. Participation was free, and each awarded organization presented its report during the session.
Why it matters
The Hands-On program has become one of the central mechanisms through which Hokkaido supports smaller destinations that lack in-house capacity for destination management. Publishing outcomes in an accessible online format allows practitioners across the prefecture, and elsewhere in Japan, to compare approaches and adapt what has worked.
Key details
- Date and time: March 17, 2025 (Monday), 10:00 to 15:50.
- Format: Online (Zoom URL emailed to registrants).
- Audience: Project participants, municipal governments, tourism associations, DMOs, tourism operators and media.
- Participation: Free.
- Content: Case study presentations from award-winning projects among the 43 FY2024 organizations.
For international readers
Tourism researchers and destination-management practitioners outside Japan can request the reporting materials from the Hokkaido Tourism Organization. The program provides a useful case bank on Japanese approaches to community-driven destination management.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 令和６年度伴走支援型観光地域力強化推進事業 オンライン「成果報告会」の開催について |
| Original Published | 2025-03-11 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本イベントは終了済みですので、公開時は過去形へ整えるか、事業成果のまとめ記事として編集し直してください。最優秀賞・優秀賞受賞団体名は原文に抜粋されていないため、添付資料からの追記が必要です。