Summary
The Hokkaido Tourism Organization announced in June 2025 that its overseas training program for adventure travel guides would reopen with a maximum grant of JPY 1 million per guide.
The Hokkaido Tourism Organization issued a preliminary announcement on June 28, 2025 that it would reopen its Overseas Training Program for Adventure Travel Guides in August and September 2025. Applicants can receive up to JPY 1 million to cover overseas training costs, and approximately eight guides are expected to be selected.
What happened
The program is designed to develop guides who can meet the needs of adventure travel customers from Europe, North America, Australia and other markets. It provides partial support for overseas costs including accommodation, transportation, training fees and staffing coverage while the guide is away. The Hokkaido Tourism Organization asked interested businesses to consider potential overseas training destinations in advance and to contact the organization before formal applications opened.
Why it matters
Hokkaido’s inbound adventure travel segment has grown steadily, and international clients often expect guides who combine language ability with technical expertise and personal experience of overseas standards. Direct funding for overseas training is one of the more tangible tools available to build that capability.
Key details
- Application window (preliminary): August to September 2025, with interview-based selection.
- Maximum grant: JPY 1 million per accepted guide. Excess costs are the applicant’s responsibility.
- Expected selection: Approximately eight guides.
- Eligible guides: Guides (including contract guides) affiliated with a Hokkaido-based guide business, with at least one year of experience in a category defined under the Hokkaido Adventure Travel Certification Program (as of April 2025), able to secure the required visa, able to communicate in English, and willing to continue in the same guiding role for at least three years after training.
- Eligible training: Internship or on-the-job training at an overseas guide business; enrollment in courses at outdoor guide schools; or participation in guided tours as a trainee.
- Restriction: Guides who previously received training under this program are not eligible again.
For international readers
The program primarily strengthens the Hokkaido guiding workforce, and its results are visible to inbound clients through better-prepared local guides. Overseas guide schools and adventure travel operators that host Hokkaido guides through this program can be identified through the Hokkaido Tourism Organization for future collaboration.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 事前告知！「AT ガイド等海外派遣研修事業」の応募者を募集予定 |
| Original Published | 2025-06-28 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本記事は事前告知であり、本募集はdetail_273に掲載されています。両記事の関係を編集メモで明確にし、公開時期を分けて掲載してください。