Summary
The Hokkaido Government's MICE promotion subsidy provides up to JPY 3 million for international conventions and JPY 200,000 for related excursions.
The Hokkaido Government MICE promotion subsidy provides up to JPY 3 million for international and national conventions held in the prefecture, plus up to JPY 200,000 for excursions programmed alongside those conventions. The subsidy complements funding from host municipalities and convention bureaus, and encourages events that spread economic benefit across the region.
What happened
The convention subsidy is available for international conventions with at least 100 total participants (excluding online and general attendees), including at least 20 from overseas, or for domestic national conventions with at least 100 participants. In both cases, participants from outside Hokkaido including overseas must account for at least half of the total. The excursion subsidy is available only for conventions that qualify for the main subsidy, and requires that the excursion is embedded in the convention program, is held outside Sapporo, and visits at least one municipality other than the convention host.
Why it matters
MICE (meetings, incentives, conferences and exhibitions) is one of Hokkaido’s highest-value tourism segments. The subsidy structure explicitly channels convention business toward regional destinations outside Sapporo, and pairs convention support with excursion incentives to lengthen visitor stays and diversify the destinations they experience.
Key details
- Convention subsidy maximum: JPY 3 million.
- Excursion subsidy maximum: JPY 200,000.
- Convention requirements: Municipal or bureau subsidy also received; at least 100 participants; at least 20 overseas participants for international events; at least half participants from outside Hokkaido; regional excursion or independent travel plans included.
- Excursion requirements: Convention subsidy approved; excursion in the program; convention outside Sapporo; excursion visits a different municipality.
For international readers
MICE organizers looking at Hokkaido as a venue can factor the prefectural subsidy into their overall funding stack alongside municipal subsidies. The structure explicitly favors events that generate benefit for regions outside Sapporo, which may open opportunities in Hakodate, Asahikawa, Kushiro, Obihiro and other regional cities.
Source: Hokkaido Government MICE subsidy page.
Source Details
| Source | Hokkaido Government |
|---|---|
| Original Title | 北海道コンベンション誘致促進事業費補助金のページ |
| Original Published | 2026-07-15 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Government |
Editor Note
本記事はBatch 4のMICE省庁連絡会議記事と補完関係にあります。海外のイベントオーガナイザー向けに実用性が高い情報です。申請期限や実際に採択された事例（過去年度実績）を追記できるとさらに具体性が増します。