Summary
The Hokkaido Tourism Organization announced a press conference on October 13, 2025 to unveil a new regional WAON card issued by AEON Hokkaido to support tourism promotion.
The Hokkaido Tourism Organization announced on October 9, 2025 that AEON Hokkaido would issue a new regional WAON card to support Hokkaido tourism promotion. A press conference to unveil the card in detail was scheduled to take place on October 13, 2025 (Monday, national holiday), attended by Hokkaido Tourism Organization Chairperson Masako Karagami.
What happened
The press conference introduced the design and mechanics of the new card, which is intended to direct a portion of everyday spending toward Hokkaido tourism promotion. The card ultimately launched as HOKKAIDO LOVE! WAON on November 13, 2025 at AEON and MaxValu outlets across Hokkaido.
Why it matters
Regional WAON cards are a proven mechanism for turning routine consumer spending into small but sustained contributions to a designated region or cause. AEON Hokkaido is one of the prefecture’s largest retail networks, so the card’s introduction offers meaningful reach across residents and visitors alike.
Key details
- Announcement date: October 9, 2025.
- Press conference date: October 13, 2025 (Monday, national holiday).
- Issuer: AEON Hokkaido.
- Beneficiary: Hokkaido tourism promotion.
- Follow-up launch: Card sales began November 13, 2025 as HOKKAIDO LOVE! WAON.
For international readers
Overseas visitors staying in Hokkaido for extended periods can use HOKKAIDO LOVE! WAON at AEON and MaxValu stores to support tourism promotion during daily shopping. The card’s design features the Kyun-chan mascot and Hokkaido food, culture and nature motifs.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 新しいご当地WAON発行の記者発表のご案内 |
| Original Published | 2025-10-09 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本記事は記者発表の事前案内であり、Batch 1のhokkaido-love-waon-card-launch-2025と同じカードを取り上げています。公開時期を分けるか、事前告知＋発売案内の2本立てとして扱うか、編集判断をお願いします。差別化が難しい場合は掲載を見送ることを推奨します。