Summary
The Hokkaido Tourism Organization hosted a members-only seminar on the future of Hokkaido tourism, delivered by newly appointed Special Advisor Naoya Harakawa on November 7, 2025.
The Hokkaido Tourism Organization announced on November 6, 2025 that it would host a members-only commemorative seminar to mark the appointment of Naoya Harakawa, a Japan Tourism Agency advisor and former Commissioner of the Japan Tourism Agency, as its Special Advisor. The seminar, titled On the Future of Hokkaido Tourism, was held at Sapporo Grand Hotel GINSEN on November 7, 2025.
What happened
Harakawa delivered a lecture on the direction of Hokkaido tourism, drawing on his experience as former head of the Japan Tourism Agency and current advisor to the national agency. The one-hour session was framed as a valuable opportunity to explore forward-looking strategic direction for the prefecture’s tourism industry.
Why it matters
The Japan Tourism Agency shapes national inbound tourism policy, and a former commissioner joining Hokkaido’s tourism organization as Special Advisor is a strong signal of coordination between prefectural and national tourism strategy. Members-only briefings of this type often influence future partnerships, policy submissions and destination positioning.
Key details
- Date and time: November 7, 2025 (Friday), 14:00 to 15:00 (doors open 13:30).
- Venue: Sapporo Grand Hotel GINSEN.
- Speaker: Naoya Harakawa, Japan Tourism Agency Advisor, former Commissioner of the Japan Tourism Agency, and Special Advisor to the Hokkaido Tourism Organization.
- Audience: Members of the Hokkaido Tourism Organization.
For international readers
The advisory appointment is a useful indicator for international travel-trade partners tracking Hokkaido’s alignment with national tourism policy. Follow-up communication about the organization’s revised direction is expected to be published through its ordinary channels.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 【報道機関の皆様】秡川特別顧問 就任記念セミナー開催のご案内 |
| Original Published | 2025-11-06 |
| Region | Sapporo |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本記事は「就任記念セミナーの開催案内」であり、講演内容そのものではありません。公開時期次第で、セミナー当日のレポート形式または「特別顧問就任」の発表記事へ書き直すことを推奨します。人事案件のため通常は除外対象ですが、観光庁前長官の起用は政策動向指標として海外読者に価値があります。