Summary
The Shiribeshi Subprefectural Bureau reported 23.64 million tourism visitors to the region in FY2025, with the second half hitting a 20-year record on strong inbound demand.
The Hokkaido Shiribeshi Subprefectural Bureau published its FY2025 tourism visitor statistics on July 7, 2026, reporting a regional total of 23.64 million visitors. Although the total dipped 0.3 percent from FY2024, the second half of the fiscal year recorded its highest volume in 20 years, driven by new facility openings and strong inbound demand across the Niseko area.
What happened
The Subprefectural Bureau tabulates visitor counts for each of the 20 municipalities in the Shiribeshi region annually. FY2025’s 23,643,200 visitors represented a decrease of 70,000 or 0.3 percent from FY2024. New tourism facility openings, renovations and continued inbound tourism drove the second half of the year to its highest count in 20 years, though the full-year total was pulled down by higher prices during the first half.
Why it matters
Shiribeshi is the region west of Sapporo that includes Otaru, Niseko, Yoichi and Kutchan. It has become one of Japan’s most internationally recognized destination clusters, with the Niseko area’s winter sports and Yoichi/Niki wine cluster receiving heavy overseas interest. The 20-year second-half record underscores the pace of inbound recovery and its concentration in the winter and late-autumn months.
Key details
- Publication date: July 7, 2026.
- FY2025 total visitors: 23,643,200 (23.64 million).
- Change from FY2024: Down 70,000, or 0.3 percent.
- Second-half record: Highest in the past 20 years.
- Drivers: New facility openings, renovations, strong inbound tourism.
- Constraint: Higher prices reduced the full-year total slightly.
For international readers
Visitors planning trips to the Shiribeshi region can note the strong second-half data as evidence of the area’s continued growth in winter tourism. The bureau’s underlying dataset is available on its official statistics page for detailed municipal-level review.
Source: Shiribeshi Subprefectural Bureau announcement (PDF). Underlying data: Shiribeshi tourism statistics page.
Source Details
| Source | Hokkaido Shiribeshi Subprefectural Bureau |
|---|---|
| Original Title | 令和7年度(2025年度)後志総合振興局管内観光入込客数の概要 |
| Original Published | 2026-07-07 |
| Region | Shiribeshi |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Shiribeshi Subprefectural Bureau |
Editor Note
後志管内の具体的な観光施設別・市町村別内訳（ニセコ、小樽、余市など）は元PDFから確認できます。公開前に主要都市の内訳を追記できるとより価値が高まります。上半期の減少と下半期の20年最多という対比を強調しています。