Summary
The 2026 Shiraoi Beef Festival brings two days of charcoal-grilled wagyu barbecue to Poroto Mintar next to Upopoy, drawing about 10,000 visitors annually.
Shiraoi Town’s signature summer food event, the 2026 Shiraoi Beef Festival, returns to Poroto Mintar – the tourism and commercial zone directly north of JR Shiraoi Station and adjacent to Upopoy – on June 6 and 7, 2026.
Event details
- Saturday, June 6, 2026: 9:30 to 18:00.
- Sunday, June 7, 2026: 9:30 to 16:00.
- Venue: Poroto Mintar, 1-1-21 Wakakusa-cho, Shiraoi Town.
What is served
Shiraoi wagyu, known for its deep, mellow flavour, is grilled over charcoal at open-air barbecue stations. Advance tickets are available via Ticket Pia and at the Tomakomai Regional JA Shiraoi branch, both in limited quantities. Bringing outside food or drink into the venue is prohibited.
Why it matters
The festival draws roughly 10,000 visitors across two days and is one of the largest single-town wagyu events in Hokkaido. Its co-location with Upopoy makes it a natural extension of a cultural day trip into a food-focused evening.
For international readers
Parking is limited; public transport from Sapporo or Tomakomai is recommended. JR Shiraoi Station is a short walk from Poroto Mintar.
Source: Shiraoi Town official website, updated May 7, 2026.
Source Details
| Source | Shiraoi Town Official Website |
|---|---|
| Original Title | 2026白老牛肉まつりについて |
| Original Published | 2026-05-07 |
| Region | shiraoi |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Shiraoi Town Official Website |
Editor Note
Event held June 6-7, 2026 - already past by publication date. Present as retrospective or evergreen background piece.