Hokkaido Government Refreshes Adventure Travel Guide Certification English Pages

The Hokkaido Prefectural Government refreshed its English-language pages for the Hokkaido Adventure Travel Guide certification system on August 6, 2026, aiming to boost overseas visibility of the prefecture’s certified outdoor guides ahead of the autumn peak season.

What was updated

The refreshed pages consolidate the certification system’s structure, the list of certified guides, and how international operators and travellers can engage with the programme. The Hokkaido Tourism Organization has also been promoting certified guides through in-flight materials on JAL and ANA and airport digital signage.

Why it matters

Adventure travel is one of the fastest-growing inbound tourism segments globally, and Hokkaido has positioned itself as Japan’s flagship AT region since hosting the Adventure Travel World Summit in Sapporo in 2023. Certified guides are the practical link between international bookings and safe field delivery.

For international readers

Foreign visitors planning multi-day outdoor experiences in Hokkaido should book through certified guides where possible, both for safety-training verification and for interpretive quality. The refreshed English page makes that process significantly more accessible.

Source: Hokkaido Prefectural Government Tourism Promotion Division.