Summary
The Hokkaido Tourism Organization staged a Konna Toko da yo Hokkaido promotion at Niigata Airport's Sky Day event on September 7, 2025.
The Hokkaido Tourism Organization held Konna Toko da yo Hokkaido in Niigata, a one-day promotional event at Niigata Airport’s 2025 Sky Day, on September 7, 2025. The program aimed to introduce the prefecture’s food, culture and natural attractions to residents of the Niigata region.
What happened
The event was set up as a dedicated Hokkaido booth within the Sky Day festival at Niigata Airport, running from 10:00 to 15:00. Regional organizations from across Hokkaido shared destination information, and visitors could enter a giveaway of Kyun-chan character goods. The Kyun-chan mascot also appeared for photo opportunities.
Why it matters
Niigata is directly connected to Hokkaido by air, and events at regional airports are used by the Hokkaido Tourism Organization to lift awareness among domestic travellers who might otherwise be uncertain about which parts of Hokkaido to visit. The presence of five regional partners in a single booth allowed visitors to compare destinations within a single conversation.
Key details
- Event name: Konna Toko da yo Hokkaido in Niigata.
- Date and time: September 7, 2025, 10:00 to 15:00.
- Venue: Niigata Airport Sky Day 2025, Hokkaido booth, Matsuhama-cho 3710, Higashi-ku, Niigata.
- Participating organizations: Ainu Cultural Foundation, Village of Shinshinotsu, Tobetsu Town Tourism Association, East Nippon Expressway and the Hokkaido Government Ishikari General Subprefectural Bureau (five groups).
- Highlights: Regional tourism information, a giveaway with Kyun-chan goods, and appearances by the Kyun-chan mascot.
For international readers
Although this specific promotion targeted the domestic Niigata audience, it illustrates the way Hokkaido pairs its tourism organization with airports and highway operators to reach travellers. International readers can watch for similar Hokkaido booths at regional airports and events across Japan.
Source: Hokkaido Tourism Organization announcement. Program flyer: Konna Toko da yo Hokkaido in Niigata (PDF).
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 北海道観光プロモーション「こんなとこだよ北海道in新潟」開催！（9/7） |
| Original Published | 2025-08-28 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本イベントは終了済みイベントのため、hokkaidopressで公開する場合は「開催されました」形式へ書き換えるか、シリーズ企画の紹介として編集し直すことを推奨します。