Summary
The Hokkaido Tourism Organization published three sustainability case studies from Asahikawa-Biei, Iwamizawa's Kitamura district and Rausu on its adventure travel site.
The Hokkaido Tourism Organization published three sustainability case studies on February 18, 2025 on its adventure travel site, featuring initiatives from the Taisetsu area (Asahikawa and Biei), the Kitamura district of Iwamizawa City, and Rausu Town in eastern Hokkaido. The stories are available in both Japanese and English.
What happened
The organization visited three regions engaged in sustainability efforts related to tourism and produced a case study for each. The features focus on how each destination is aligning tourism with environmental protection, community integration and cultural preservation.
Why it matters
Sustainability has become a central concern for the global adventure travel market, and destinations that can demonstrate credible practices are increasingly favoured by international tour operators and travellers. Hokkaido’s decision to translate the studies into English extends their reach to overseas trade partners and media.
Key details
- Case study 1: Asahikawa – building bridges for a greener future, Taisetsu area (Asahikawa and Biei).
- Case study 2: Where tourism meets community – the Iwamizawa (Kitamura district) story.
- Case study 3: In the Heart of Rausu – an immersive five-sensory experience.
- Publication date: February 18, 2025.
- Languages: Japanese and English.
For international readers
The English versions of the studies are directly accessible from the Hokkaido Tourism Organization’s adventure travel site, and are useful reading for adventure travel trade partners, sustainability researchers and journalists preparing coverage on Hokkaido’s regional tourism.
Source: Hokkaido Tourism Organization announcement. English case studies: Asahikawa, Iwamizawa, Rausu.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 道内観光地のサステナブル（持続可能）な取り組み３選を紹介 －大雪エリア（旭川・美瑛）、岩見沢市北村地区、羅臼町の事例から－ |
| Original Published | 2025-02-18 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
英語版が既に公開されているため、hokkaidopressで公開する際は各英語ケース記事を参考にして本文に事例のハイライト（環境対策、地域連携、五感体験など）を追記できます。