Summary
A social-media follower campaign for Kyun-chan, Hokkaido's tourism mascot, offers travel-related prizes to new followers of the official accounts.
The Hokkaido Tourism Organization has continued its follower campaign for the prefecture’s official tourism mascot Kyun-chan, using giveaways to grow the mascot’s audience across social-media platforms.
How the campaign works
New and existing followers of the official Kyun-chan accounts are entered into prize draws for tourism-linked items such as accommodation vouchers, WAON balance, and mascot merchandise. The campaign runs alongside promotional visits and event appearances by Kyun-chan.
Why it matters
Mascot-based promotion remains a cost-effective tourism outreach tool in Japan, and Kyun-chan is one of the most established prefectural tourism mascots. A stable social following gives the Hokkaido Tourism Organization a direct channel to reach domestic travellers without paid distribution.
For international readers
Kyun-chan appears on the recently launched HOKKAIDO LOVE! WAON card and in cross-promotions with AIRDO and other partners, so growing the mascot’s follower base has downstream commercial effects on partner campaigns.
Source: Hokkaido Tourism Organization.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | キュンちゃんフォロワーキャンペーン |
| Original Published | 2025-04-01 |
| Region | hokkaido-wide |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
Long-running campaign; treat as evergreen background article rather than a hard news update.