Summary
The Hokkaido Tourism Organization ran a two-stage HOKKAIDO LOVE! campaign in 2025 with a total of 400 prize winners tied to autumn and winter Hokkaido travel.
The Hokkaido Tourism Organization announced a two-part promotion designed to stimulate demand for Hokkaido travel across autumn 2025 and the following winter. Combined, the two stages awarded prizes to 400 participants who engaged with Hokkaido travel activities during the campaign windows.
What happened
The first stage, Travel Style Matching, ran from August 20 to September 30, 2025. The second stage, Travel and Win in Winter Hokkaido, ran from October 31, 2025 to February 1, 2026. Both stages were structured to encourage travellers to explore Hokkaido’s diverse regions and travel styles during the peak fall foliage and winter seasons.
Why it matters
Autumn and winter are among Hokkaido’s most iconic travel seasons, and demand-stimulating campaigns are used by tourism authorities to spread visitor arrivals more evenly across the prefecture. The 400-prize campaign was aimed both at first-time visitors deciding among domestic destinations and at repeat visitors considering another trip within the year.
Key details
- Stage 1 – Travel Style Matching: August 20 to September 30, 2025.
- Stage 2 – Winter Travel Prize Campaign: October 31, 2025 to February 1, 2026.
- Total winners: 400 across both stages combined.
- Organizer: Hokkaido Tourism Organization.
For international readers
International visitors travelling in Hokkaido during the campaign window could participate through the campaign’s official channels. Travellers considering Hokkaido during winter should note that these campaigns are typically repeated on an annual basis and may return in future years.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 冬のHOKKAIDO LOVE! プレゼントキャンペーン 抽選で合計４００名様 にプレゼント！ |
| Original Published | 2025-08-18 |
| Region | Hokkaido |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
各ステージの応募条件、対象商品、当選景品の具体的な内容は原文本文に抜粋されていません。公開前に添付PDFで景品の詳細と参加方法を確認して本文に反映してください。