Summary
The Hokkaido Tourism Organization staged Konna Toko da yo Hokkaido events at AEON Mall Kagoshima and AEON Mall Okinawa Rycom in November 2025.
The Hokkaido Tourism Organization staged its Konna Toko da yo Hokkaido promotion in Kagoshima on November 9 and in Okinawa on November 15, 2025. The events extended the campaign’s reach to southern Japan, introducing local shoppers to Hokkaido’s food, mascots and regional tourism experiences.
What happened
Each stop featured a tourism information booth, a giveaway of Kyun-chan character goods for participants who completed a LINE survey, and appearances by Kyun-chan for photo opportunities. In Kagoshima, four regional groups took part, while in Okinawa five regional partners set up together on a shared stage.
Why it matters
Southern Japan is one of the longest-distance domestic markets for Hokkaido, requiring longer flights and often multi-day trips. Face-to-face promotions in major shopping malls are used to build familiarity with specific Hokkaido regions and to seed future bookings during holiday seasons.
Key details
- Kagoshima event: November 9, 2025 (Sunday), 10:00-17:00, AEON Mall Kagoshima 3F Bridge, Higashikai-cho 7, Kagoshima City.
- Kagoshima participants: Kagoshima Airport Building, City of Sapporo, Mashu Lake Tourism Association, and Muroran Tourism Promotion Council (four groups).
- Okinawa event: November 15, 2025 (Saturday), 10:00-17:00, AEON Mall Okinawa Rycom Stage Air, 1 Rycom, Kitanakagusuku-son.
- Okinawa participants: Ainu Cultural Foundation, Ebetsu Tourism Association, Kamifurano-Tokachidake Tourism Association, Shiretoko Rausu Tourism Association, and the Noboribetsu-Toya Wide-Area Tourism Zone Council (five groups).
For international readers
Visitors already in southern Japan may find that Hokkaido promotional booths at major shopping malls provide practical, on-the-ground destination information in Japanese, and can be a starting point for planning a Hokkaido leg later in the same trip.
Source: Hokkaido Tourism Organization announcement.
Source Details
| Source | Hokkaido Tourism Organization |
|---|---|
| Original Title | 北海道観光プロモーション「こんなとこだよ北海道in鹿児島＆沖縄」開催！（11/9・15） |
| Original Published | 2025-10-30 |
| Region | Nationwide |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Hokkaido Tourism Organization |
Editor Note
本イベントは終了済みですので、公開時は過去形へ整えるか、シリーズ「Konna Toko da yo Hokkaido」の紹介記事として編集し直すことを推奨します。