Summary
Kushiro-area's Tsurui Village unveiled a full-fledged public-private adventure travel programme at TOKYO FM Hall in early 2026, positioning east Hokkaido as an inbound outdoor destination.
Tsurui Village in the Kushiro area unveiled a full-fledged public-private adventure travel programme at TOKYO FM Hall on February 5, 2026. The programme is now operating through the 2026 summer season, promoting east Hokkaido as an inbound outdoor destination centred on cranes, wetlands and highland scenery.
About the programme
The Tokyo launch event brought together the Ministry of the Environment’s Kushiro Nature Conservation Office, Kokugakuin University’s Faculty of Tourism Community Development, and the Hokkaido Adventure Travel Council. Corporate partners include JAL, Seibu Travel, Otsuka Corporation (smart glasses for guides), S.T. Corporation and Goldwin. The village has established a certified guide system centred on Master Guide Makoto Ando.
Why it matters
Tsurui Village is home to the Kushiro Wetland’s iconic red-crowned crane (tancho) population and sits within one of Japan’s most photographed east Hokkaido landscapes. A structured adventure travel programme translates that natural setting into experiences designed for high-value international travellers.
For international readers
Tsurui is roughly 45 minutes from Kushiro Airport by car. The village’s crane-viewing sites are internationally known among wildlife photographers, and the new adventure travel programme extends the visit into hiking, cycling and immersive nature experiences beyond a single stop.
Source: Tsurui Village announcement.
Source Details
| Source | Tsurui Village |
|---|---|
| Original Title | 鶴居村稼げる観光へ～アドベンチャートラベル発表会 |
| Original Published | 2026-02-05 |
| Region | kushiro |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Tsurui Village |
Editor Note
Launched Feb 2026; still active. Frame as ongoing programme rather than a single event.