Summary
Upopoy launched two new annual passport designs on June 27, 2026, including one by picture-book artist Sora, creator of Upopoy PR character Tureppon.
Upopoy held a launch event on June 27, 2026 for two new annual passport designs at the entrance building information counter, adding member benefits at on-site tenants.
The two designs
- Formal design: Emphasises the depth and dignity of Ainu culture, aimed at repeat cultural visitors.
- Sora design: By Hokkaido-based picture-book artist and illustrator Sora, creator of the Upopoy PR character Tureppon. Aimed at first-time visitors and families.
Event programme
- Sora and Tureppon on stage.
- Reveal and explanation of the new designs.
- Commemorative photo session.
- Signing session by Sora for annual passport buyers.
Passport pricing
JPY 2,000 for adults and JPY 1,000 for high school students. Existing passport holders can switch to a new design free of charge.
Member benefits
Passport holders spending JPY 500 or more at on-site tenants receive a limited Sora-designed novelty, while supplies last.
For international readers
Sora is also behind JR Hokkaido’s Kitaca card mascot Ezomomonga and the prefecture’s tourism mascot Kyun-chan, giving the Upopoy passport a design pedigree already visible across Hokkaido travel touchpoints.
Source: Upopoy press release, June 9, 2026.
Source Details
| Source | Upopoy - National Ainu Museum and Park |
|---|---|
| Original Title | 年間パスポート新デザイン発表会のご案内 |
| Original Published | 2026-06-09 |
| Region | shiraoi |
| Target Reader | general |
| Review Status | reviewed |
| Risk Level | normal |
| Original Source | Upopoy - National Ainu Museum and Park |
Editor Note
Verify novelty stock status before publication - benefit ends when supplies run out.